Projects

Projects we have worked on in UX design are listed here.

Improve an Existing Product - Kopernik Website Redesign

I worked on a project to improve the landing page of Kopernik's website, a non-profit organization in a 2-week sprint cycle. I clarified the website's roadmap related content and tasks, identified by investing mental models and usability, and proposed multiple design alternatives.

UX Design

Information Architecture

Usability Testing

UX Design

Use Analytics to Inform UX Design - Google Merchandise Store

Your client is an e-commerce platform that sells branded merchandise. They've had a good amount of success despite never having looked at their Google Analytics. They're launching a new campaign on their website soon, and have called you in to help teach them about how their website is performing, and make recommendations.

Data Analysis

Google Analytics

UX Design

Design an App to Combat FOMO - Event Discovery App

Interview people who potentially have FOMO and uncover a problem they have, which you're going to use to inspire an app you're going to create!

Usability Test Your Dream Vacation - Hoshinoya Karuizawa Website

Identify areas for improvement by looking for hotel websites that may have room for improvement and conducting usability tests

Usability Testing

User Interview

Card Sorting

Research

Conduct Research Around Coffee - Japanese Coffee Market Study

A multinational brand reached out to me to conduct a study on how people drink coffee. I conducted Ethnography, Competitor Analysis, Created Personas & Journey Map, and Synthesized my Findings.

User Research

Ethnography

Persona Creation